A client of mine got interviewed by a TV station and at that point when she was called upon she was ready, Product-and-Brand-Ready; Yes I had Branded her business, and her product, Awesome. So you know how the story goes, She nailed it, of course(branding wins again). Branding her business helped her to stand out from the crowd. Having a good product is no guarantee that you will be perceived rightly even when presented wrong. Someone may think you're just overpriced and wonder whats the big deal; Thats just one of the many ways it could go in the customers head. But having a good product is indeed a good start; and a right step in the right direction. This is what I like to call "Product-ready".
A step ahead of the herd is being "Brand - Ready". This is the presentation and Image of a product or service in a way that appeals to the branding needs and senses of the consumer. Now when a product is Product and Brand ready, with the right marketing, that product becomes unstoppable. Branding gives you control and power over what your image is saying, and trust me you image always has something to say (whether you like it or not) so why not control it.
Are you "Product-and-Brand-Ready"?
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