Premium Brand, Premium Price

Hey Alana troopers!!!When you walk into a mall, you buy stuff  but don't bother to haggle or as many Nigerians would say "price am".. But when you go to the lady by the road side you pick an item but you don't fail to haggle the life out of it. Your mind is set on getting a good bargain,get the most value for your money.

Why!!! this lady is, as a matter of fact, trying to make a "living" while the mall is just after profit.The Mall may decide to review their prices upward and you would still but without haggling.
What makes the difference? BRANDING and PACKAGING.

A major advantage of branding is that it puts you in a position where you can demand a premium price for your goods and services. Isn't that great. So no more haggling. Problem solved.

Let me know your thoughts and concerns by leaving it in the comment section . Thanks guys.