Have a great Day and don't forget to leave your comments and Questions on the comments section and I will get back to you as soon as possible.
Tuesday 14 March 2017
Its all about IMAGE
How your business looks is as important as how you look in todays business terrain. When you open your wardrobe to dress up in the morning you often take care to choose wisely what to wear while being guided by certain criteria, Right? So it should be also for Business Identity. Your Identity should Speak Positive Volume. As a business consultant I often advise that Branding Should be done no matter how small your business is because image can either bring customers, keep them,or send them running into the arms of your Competitors. Why do companies spend so much on Logo designs, complementary cards, Smart and beautifully tailored uniforms,fancy pansy billboards with pictures of super stars. Have you ever wondered? Well let me tell you why. Its because they want to look good to their target audience. This is called Branding.
Having a quality brand is much like having a good reputation. When your Customers look at you and your business what do they see. What image Are you projecting. Do they see a Professional, responsible and efficient company, or do they see a scruffy, disorganized, and probably inefficient one. I Often tell clients that whether you realize or acknowledge it or not you have a Brand and you are Making or Marring it Knowingly or Unknowingly.They say "dress the way you want to be addressed" , I say "Brand the way you want to Stand out"
Have a great Day and don't forget to leave your comments and Questions on the comments section and I will get back to you as soon as possible.
Have a great Day and don't forget to leave your comments and Questions on the comments section and I will get back to you as soon as possible.
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3 comments:
So true. Branding is another way of selling a firm to her numerious clients and would be clients. It gives the firm a professional look and position her amongs her competitors. A name, slogan and logo of a firm differentiate it from her competitors and also sell her to her consumers.The process of creating something unique in terms of name and image in the consumers'mind is branding. No wonder firms these day create department to handle branding and a manager to manage its processes.
Admin reply: Well said. Nero Ebony. Psychological association is the crux of branding.
Branding today has gone beyond slogan, name, and logo. It now pays attention to all the things that affect customer perception of the product/service and business entity.
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