Customer is KING

Many of us hear this so often it has become cliché. But only very few of us actually practice this policy. When a customer patronizes you, he or she should feel CARED for. This is the reason for customer care departments in corporate organizations. But as a small and Growing company this may not be applicable for obvious reasons. In this case front-line staff should be well trained in the art of customer relationship. Yes Art!!! And like I advise most of my clients, "Kill them with Kindness". When I say kill I mean it figuratively. Kill as in "Disarm" to the point where they have no choice but to buy and buy well so as not to look cheap. This is a strategy that works most of the time.

Another point to note is this, do not neglect your loyal customers on any account. This is because research has shown that it takes twice as much to get new customers than it takes to retain loyal ones. So your guess is as good as mine as to who to pamper more. Be kind to all your customers but pamper your loyal customers.