Thursday 29 June 2017

Tara Fela-Durotoye

Hey guys! For our entrapreneur crush this week we will be throwing the spotlight on our lady Tara Fela-Durotoye. She is the founder and CEO of House of Tara International and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range. Born 6 March 1977, she is a Make up Artist and lawyer. A pioneer in the bridal makeup profession in Nigeria. She launched the first bridal directory in 1999, set up international standard makeup studios and established the first makeup school in Nigeria.




 She is the Managing and Creative Director of House of Tara International, a Nigerian makeup company. The organization has grown from a small make-up business started as an undergraduate in the Faculty of Law, Lagos state University in 1998 into a franchise enterprise with three main lines of business: the Make Up Studio, the Makeup School and the Tara product line comprising beauty products and professional make-up kits.

In a series of firsts, she also launched the first bridal directory in Nigeria in 1999. In 2000, she facilitated the first-ever series of bridal seminars, drawing for the first time in Nigeria celebrated professionals in the bridal industry to speak to brides. She established the country's first make up School in 2004, and also launched the Tara product line, comprising a range of professional tool kits for make-up artists. House of Tara today has franchises spread across Nigeria and with emerging footprints in West Africa.

Tara was also the brain behind the 2014 Makeup in Nigeria Conference (MINC), the first ever gathering of makeup professionals in Nigeria.
She is a graduate of the prestigious Stanford SEED Transformation Program and this has aided her work as a mentor for thousands of young women across Africa and a standout entrepreneur. In 2013, she was listed as one of 20 Young Power Women in Africa by Forbes with the World Economic Forum also naming her as a Young Global Leader.
Many achievements already and more to come. This is what I call Alpha female.

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