Wednesday 10 May 2017

Sweet tooth cakes and confectionery:Brand Profile

Sweet tooth Cakes and confectionery is a company that serves the sweets, sugar, and cake lovers as its name depicts. Located in GRA phase 2, port Harcourt, it is easily accessible to passers by and fun seekers.


Their brand promise  reads thus, “an excellent customer experience is what we represent, an inequivalent and unmatched satisfaction over and beyond our customers expectation. This is deeply engrossed in our quality service an sweet products such that who we are and what we do is tuned to ensure that our customers experience and live the sweet life.”

Vision: “to provide delicious treats to families in the cleanest environment possible while building an international brand_ We bring you savory well-made, excellent, enticing, and trust worthy treats."




Brand promise vs reality
The ambiance is amazing ; good music playing in  the background, lay back chairs for lounging and having a great time with friends and family, Comfortable spinning chairs for those who like the extra comfort and swing, perfect high chairs for sitting,giving you some alone time to get some work done, Well regulated room temperature,  and to crown it all there’s a view.



 You can look out the window and watch life go in slow-mo, cool right.
To the left, the corner store has a setting that mimics that of a hotel. The Vintage aura exuded by the lounge area is strikingly wowing.


Quality of service delivery
The only thing that didn't particularly catch my fancy was the scary and grouchy looking security guy at the door; but let’s face it, security is necessary. As for all the other staff they were mostly smiley faces. I am to assume two things. Either they enjoy their jobs or they just like to laugh. Either way I’m glad they’re smiling. 

Their products range from cakes to gelato, waffles, espressos, cold drinks, Smoothies, coffee, cocktails, luxury tea, desserts and my personal favorite for which they are famous, Ice cream. 
Ooooh Yeah!!!
The numerous confectioneries would make you drool as you walk in and take a view of the tray. Being a first timer at this sweet tooth heaven I was a bit undecided as to what treat I should try first. After being warmly welcomed at the counter by the front line lady, I asked her to recommend their best ice-cream flavors. She was more than happy to.
After being served my luscious looking ice-cream, I settled in ready to explore. As I dug my teeth and tongue on the ice-cream cone, the cream melted in my mouth as my taste buds leaped for joy at the extravagant and intriguing taste of the pineapple flavored frozen delicious goodness.
Hygiene:The place was spic and span; impeccable from floor to ceiling. All staff at service points had hair nets on.

What are they doing right : They have a good brand, well positioned to provide excellent ice-cream  in a highly hygienic and cozy environment. They also have the Internet presence basics covered although not engaging enough for customers feedback.


What are they doing wrong; their website is not engaging enough leading to a poor feedback mechanism.The floral architecture at  the entrance can be better done and well.

In my opinion I think they've kept their brand promise and so I'm safe to say and give this brand a 4.5 star rating.

Great job guys. Keep it  up.

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